The competition was devised as part of Louis Vuitton’s long-term support of the arts and to highlight its place in the world of travel. It was launched on September 3, 2009 in the presence of renowned Director, Wong Kar Wai and Antoine Arnault, the Head of Communications at Louis Vuitton. The competition asked students from the world’s most prestigious film schools to present their own interpretations of a journey.
The inspiration behind the competition was Wong Kar Wai’s own two-minute film of life as a journey, Blue berry Days. Based on Louis Vuitton’s Core Values advertising campaign, it featured famous personalities such as Mikhail Gorbachev, Sean Connery and Sofia Coppola.
The Jury’s Award went to Sho Tsukikawa from the Tokyo University of Film Arts for his film 'The Time Walker'; and The Public’s Choice Award (voted for by members of the public on Louis Vuitton’s website) was scooped by James Cogels, from Lawyer in Belgium.
Meanwhile the Jury President’s Award was handed to Gilitte Leung from Hong Kong for his work 'I Want to Make a Movie', which articulates the artist’s journey as a result of entering the completion. Wong Kar Wai acknowledged: “Your journey is bold and sincere (personal and tender). Congratulations on this first film and best luck in your future career.”
Finally, Louis Vuitton’s Special Award was earned by William Francis Nicholson from the AFDA in South Africa. 'Luhambo' follows a boy around the shantytowns of Kahyelitsha and Cape Town, South Africa. Antoine Arnault said: “Your movie conveys the idea that it is through encounters that you will find yourself. You embarked on a sensitive journey that touched the hearts of those at Louis Vuitton who enjoyed seeing it.”
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