On January 15, 2010, the United States modern luxury accessories company Coach Inc. have announced that they will be in April 2010 opened its first flagship store in mainland China. The flagship store is locate at the most famous Songshan at the junction of Huaihai Road in Shanghai's , and it is the place that gathering for many luxury brands of Shanghai. To celebrate the opening, Coach will also organize a "Star Totes" charitable activities, and specially designed limited edition handbags series for the opening of flagship store, and valuable for collection.
The new flagship store is designed by the Coach Architecture team, have an area of 7,000 square feet (650 square meters), and it is particularly decorate with innovative and exclusive decorative elements,which highlight the brand process and the traditional,classic horse and carriage brand logo, a range of styles with different transparent and light-emitting Board, making the appearance of new store become more eye-catching. Two-tier space fo sales demonstrates the new interior design changes of Coach, which adding two new features: Ladies Accessories area and Coach men's fine series that is recent expansion and located on the second floor.
With corresponds to the Coach Legacy concept store in Bleecker Street New York, the interior style of the whole new flagship store reflects Coach latest design and innovation, which showing close, Home-style New York city attitude, as well as the Coach brand unique style of elegant fashion, it is suspected to get their same recognition and resonate of more and more fashionable Chinese and foreign consumers. The overall design space is composition of the independent space that multiple attention to detail , these details include set the curved ceiling, mosaic wall decoration, Italian white color marble floor inlaid with black stone, some regions paved with herringbone walnut floors. The indoor fixed decoration is the perfect mix and match a variety of elements, which including custom paint, suede fabrics, and polished stainless steel decorative mirror and so on. With the Coach logo silk fabrics, classic patterns and custom seats are large used within the entire store in order to highlight the interior home feeling.
With this flagship store opening in a separate initiative, which is organized a project called "Star Totes "charity event, Coach will be invited a number of celebrities from around the world in the same kind of style Coach handbag to make the artistic creation, ultimately all the works will auction in the Chinese auction site, And all revenue donated to the Jackie Chan Charitable Foundation. American actor Michelle Williams and Uma Thurman has been invited to participate in charitable act.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment