The annual Mercedes-Benz Polo Challenge kicked off in the Hamptons last weekend. As one of the sport's greatest polo's most treasured prizes, the athletes competed for it. The 2010 Mercedes-Benz Polo Challenge at Blue Star Jets Field will run for six weeks and as always is expected to attract a great crowd of celebs and VIPs.
In addition to Mercedes and Blue Star Jets this season's partners, and sponsors include Patron tequila, Stella Artois, Zino Platinum Cigars, Crumbs Cupcakes and Bakery, the Financial Times, Susan Foster Jewelry and Hamptons Magazine.
Those who access to the coveted VIP tent this year can preview SWAGG, an upcoming mobile application allowing consumers to purchase, exchange and redeem gift cards from their phone. Ralph Lauren returned as the exclusive apparel retailer with an onsite shop at the matches, and is also staging a contest for a polo lesson with Lauren-sponsored Black Watch team member Nacho Figueras. A portion of proceeds from this year's events will go to the South Fork Breast Cancer Coalition.
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