For their Autumn/Winter 2010 collection, Burberry has launched a fully interactive campaign that enabling users to click, drag and control what they view at Burberry.com. Get ready to play Fashion Director and fully engage with the cast of models and collection. “I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured” -Christopher Bailey, Burberry Chief Creative Officer.
The first interactive campaign by a fashion brand for Burberry launches. The collection is shot by Mario Testino and features a cast of models, actor and musicians.
Burburry has demonstrate its cool ante by featuring upcoming bands and musicians in their campaign like Life in Film and Ramona. What we’re seeing is just one part of Burberry’s new direction to support and develop emerging by British talent. Keep an eye on Burberry Acoustics – a music library to discover new music talents with Christopher Bailey.
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