6/17/2010
Chanel establish e-commerce platform website
Chanel has appointed R / GA New York for the establishment of an e-commerce platform website. At the beginning, Chanel was plans only to sell perfume on the site, but they will considering sell spectacles, as well as accessories in the future online.
In the past, high fashion brands were avoid to sell products through the network, but some industry people believe that 2010 could be a "watershed".
Many brands are being sold sharp decline because of economic downturn. This station was prompted them to reconsider digital marketing strategy,which to make itself to find a foothold in emerging markets, boosting sales.
USA Marc Jacobs fashion also have launched an online store, it is ready to open in August, and will sell its fragrance and accessories products.
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